What is inoculation theory example?
For example, an inoculation message designed to discourage teen cigarette smoking (e.g., Pfau et al., 1992) might begin with a warning that peer pressure will strongly challenge their negative attitudes toward smoking, then follow this forewarning with a handful of potential counterarguments they might face from their …
What is behavioral inoculation?
Inoculation simply means to make something inert, harmless, or safe. If someone is inoculated, you could almost say they have been immunized against a certain threat. Behavioral inoculation, on the other hand, means someone has gained mental resistance to a certain type of argument.
What are the effects of public speaking anxiety?
Speech anxiety can range from a slight feeling of “nerves” to a nearly incapacitating fear. Some of the most common symptoms of speech anxiety are: shaking, sweating, butterflies in the stomach, dry mouth, rapid heartbeat, and squeaky voice.
Who came up with inoculation theory?
Inoculation theory was devised by William McGuire in the early 1960s as a strategy to protect attitudes from change—to confer resistance to counterattitudinal influences, whether such influences take the form of direct attacks or sustained pressures.
What is the inoculation effect in persuasion quizlet?
Inoculation is the resistance to persuasion produced by exposure to repeated, milder attacks of the same kind.
What is inoculation in speech?
The inoculation theory was proposed by McGuire in response to a situation where the goal is to persuade someone not to be persuaded by another. The theory is a model for building resistance to persuasion attempts by exposing people to arguments against their beliefs and giving them counter arguments to refute attacks.
What is social inoculation?
Social inoculation involves the inoculations of attitudes as individuals are exposed to counter arguments against what later can become persuasive messages. Providing individuals with arguments against actions enables individuals to resist later stronger messages (see McGuire 1961, 1968).
What are the effect of public speaking?
Effective public speaking skills can help with career advancement, as they indicate creativity, critical thinking skills, leadership abilities, poise, and professionalism, qualities which are very valuable for the job market. Speaking at events and conferences is a good way of building credibility.