What makes a strong headline?
Headline Writing: 19 Ways to Write Irresistible HeadlinesWrite more headlines. A/B test your headlines. Use numbers, and make them big. Use digits instead of words. Place the number at the start of the headline. Make an overly ambitious promise and over deliver on it. Teach people something useful. We prefer secrets, ideas, reasons, and facts.
Why is a headline important?
Headlines are really the most important part of your article writing. It is the first thing that can grab the attention of your reader or web visitor. Your headlines, in effect, are your first real point of connection with your prospective customer, so you need to get them right.
How many words should be in a headline?
What is the difference between a title and a subtitle?
In books and other works, a subtitle is an explanatory or alternate title. A more modern usage is to simply separate the subtitle by punctuation, making the subtitle more of a continuation or sub-element of the title proper.