What is the long tail theory?
The Long Tail theory suggests that, as the Internet makes distribution easier — and uses state-of-the-art recommendation systems that allows consumers to become aware of more obscure products — demand will shift from the most popular products at the “head” of a demand curve — as charted on an xy axis — to the aggregate …
Which are examples of Chris Anderson’s long tail?
Television is a good example of this: Chris Anderson defines long-tail TV in the context of “content that is not available through traditional distribution channels but could nevertheless find an audience.” Thus, the advent of services such as television on demand, pay-per-view and even premium cable subscription …
What is the central point of the author of the long tail?
author Chris Anderson
Thanks to the internet and industry 4.0, we have access to the most diverse possibilities of cultures, products and varied services. This is the central point of the study done by the author Chris Anderson in his book “The Long Tail”.
What is an example of the long tail in advertising?
Two of the best-known examples of long-tail marketing in the tech world are that of Netflix and Amazon. These companies have made effective use of long-tail marketing strategies to sell content and products that do not receive widespread attention.
How does Netflix use the long tail?
Netflix’s strategy is based on the rules of the so-called “Long tail” theory, which argues that products with lower market demand or low sales volume may constitute a market share that rival or surpass the bestselling movies and current blockbusters, but only if the movie distribution channel is large enough.
Why is Long Tail important?
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic to your site and be found by new and motivated audiences.
Who is a long-tail customer?
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The term was first coined in 2004 by researcher Chris Anderson.
Why is long-tail important?
It will help you rank for short-tail keywords too More often than not, long-tail keywords already include the short keywords you likely want to rank for. This makes it easier to hit both of your goals, boosting your ranking for those main keywords as well as your specific, targeted ones.
Who is a long tail customer?
Why is long tail important?
Why is Netflix a long tail business model?
When did Chris Anderson write the long tail?
In 1994 he joined “The Economist” and in 2004 his “The Long Tail” article became the basis for his The Long Tail: Why the Future of Business Is Selling Less of More – book. A year later in 2005, he was selected as the best editor of the year.
Who is the founder of the long tail?
There is no shortage of high-quality examples, able to drive this point even further. Chris Anderson, editor-in-chief of Wired magazine, coined the term Long Tail in an article that became a reference for anyone who wanted to understand the new consumer relationships in pervasive digital media times.
Why is the long tail a good book?
This book is a real wake-up call to those who still live stuck in the old days. The Long Tail outlines the importance of living in the present time, understand the differences existing between the products and overcome the severe disadvantages of your business.
Where did Chris Anderson get his college degree?
Chris obtained his college degree from the George Washington University and continued studying quantum mechanics, and science journalism at Berkeley. In 1994 he joined “The Economist” and in 2004 his “The Long Tail” article became the basis for his The Long Tail: Why the Future of Business Is Selling Less of More – book.