When were Miller Lite cans blue?

When were Miller Lite cans blue?

Miller Lite switched to blue in 2001, only to see Bud Light choose the same color shortly after. The company continued to tinker with the blue-can look over the next several years, touting the “action” and “energy” look of the can, terms that MillerCoors executives say today were straight up marketing hype.

Why are the Miller Lite cans black?

Here’s to the original social media. Here’s to the original light beer. The dark look “serves as a symbol of going offline,” officials said, noting that the beer inside is the same Miller Lite you know and love.

When did Miller Lite switch to white cans?

So in January, in an effort to create some buzz, MillerCoors released a limited-edition version of its original 1975 white Miller Lite can, promoted with an Anchorman 2 movie tie-in. Sales of the cans rose so quickly that the company has decided to expand the white label to bottles and taps permanently.

Are they discontinuing Miller Lite?

Elsewhere, a couple of light beers are being dropped: Miller High Life Light and Hamm’s Special Light are both being retired. The original Steel Reserve 211 is ceasing production, though its fruity spinoffs appear to be surviving.

Do they still make Miller fortune?

Miller Fortune is dead. No doubt the MillerCoors folks would now like to see this brand pass quietly. One more for the crowded family plot, alongside the likes of New Miller Beer, Miller Lite Ice, Miller Clear and Miller Genuine Draft Light.

What are the official colors of Miller Lite?

The official Miller Lite colors are navy blue, gold and red. We recommend using the Miller Lite color palette for personal projects and in the case of commercial use to visit the company website. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below. Miller Lite color codes: RGB, CMYK, Pantone, Hex

Who are the official sponsors of Miller Lite?

Miller Lite competes mainly with Anheuser-Busch ‘s Bud Light and Coors Brewing Company Coors Light. Miller Lite is the official beer sponsor of the Dallas Cowboys, Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, and Bellator MMA.

What are the ingredients in Miller Lite beer?

We brew Miller Lite with high quality ingredients: water, barley malt, yeast, hops, hop extract and corn syrup. And if that’s what it takes to make a light beer that tastes great at only 96 calories, then we’re proud to tell you all about it.

When did Miller Lite stop being called Bud Light?

Anheuser-Busch played on the branding style of “Lite” by highlighting the fact that their beer was called “Bud Light,” as “everything else is just a light.”. In 1992, light beers became the biggest domestic beer in America, and in 1998, Miller relabeled its “Lite” brand as “Miller Lite.”.