Who wrote the Vegemite jingle?
Alan Weekes
Alan Weekes, a jingle writer for advertising company J Walter Thompson in Sydney, composed the tune but it was Bob Gibson, a famous band leader and musical director, who set the style by arranging it as a 6/8 march.
What did G Flip eat while recording the Vegemite jingle?
Ms Cavanagh was seven when the commercials were filmed at Sydney’s Pagewood Studios in NSW but said with a laugh that the one thing the young starlets* couldn’t get their hands on while filming the commercial were some Vegemite sandwiches to tide over their hunger.
What is the history of Vegemite?
Australian take on a British product Chemist CP Callister invented Vegemite in Melbourne in 1922 when Australian food manufacturer Fred Walker asked him to create a spread similar to British Marmite. Vegemite returned to Australian ownership in 2017 when purchased by dairy company Bega.
How old is the Vegemite song?
66 years old
Vegemite’s iconic jingle is now 66 years old and it is turning to its fans for an update. Banoffee added, “as someone who’s been known to carry Vegemite in my suitcase wherever I go, I was thrilled to be asked to make my own version of the Vegemite jingle”.
What is Vegemite slogan?
The “concentrated yeast extract” tagline that has graced the front of Vegemite jars since 1946 has made way for a new slogan: “B vitamins for vitality.”
When was happy little Vegemite written?
1954
The Happy Little Vegemites song, used to advertise Australia’s iconic Vegemite spread, was written by Alan Weekes of advertising agency J Walter Thompson in Sydney.
What does happy little Vegemite mean?
a cheerful or satisfied person
The phrase happy little vegemite means ‘a cheerful or satisfied person’, and is recorded from 1954. The phrase derives from an advertising campaign in the same year that included the jingle: ‘We’re happy little Vegemites As bright as bright can be.
What was Vegemite originally used for?
It was developed by Cyril Callister in Melbourne, Victoria in 1922. A spread for sandwiches, toast, crumpets and cracker biscuits as well as a filling for pastries, Vegemite is similar to British Marmite, New Zealand Marmite, Australian Promite, MightyMite, AussieMite, OzEmite, German Vitam-R, and Swiss Cenovis.
What was Vegemite first called?
Pure Vegetable Extract
After months of laboratory tests, Dr. Cyril P Callister developed a tasty, spreadable product that was labelled ‘Pure Vegetable Extract’, which later became known as ‘VEGEMITE’!
Where did happy little Vegemites song come from?
The Happy Little Vegemites song, used to advertise Australia’s iconic Vegemite spread, was written by Alan Weekes of advertising agency J Walter Thompson in Sydney. It was recorded in the EMI studios in Sydney and has been popular ever since.
When did the First Vegemite commercial come out?
They used groups of smiling, attractive healthy children singing a catchy The Happy Little Vegemite Song (see below). The song was first aired on radio in 1954 and then on television in 1956. This advertising campaign continued until the late 1960s.
Where did the idea for Vegemite come from?
Its story began in 1922 when the Fred Walker Company, which would later become Kraft Food Company, hired a young chemist to develop a spread from one of the richest known natural sources in the Vitamin B group – brewer’s yeast.
When did Vegemite Singles come out in Australia?
During the 1990s, Kraft released a product in Australia known as Vegemite Singles. It combined two of Kraft’s major products, Kraft Singles and Vegemite, into one, thus creating Vegemite-flavoured cheese.