What are company culture videos?
Culture defines how they get there. Company culture videos give job seekers a real peek into the organization—not only the work you’re doing, but the people who are making it happen. When asked what marketing content they find valuable, 44% of job seekers identified company values.
How do you make a company culture video?
Making a great company video
- Be open about who you are. Show the viewer who you are.
- Tell a story. Company culture is a pretty nebulous term.
- Show, don’t tell. Instead of telling viewers about specific benefits, opportunities or the fun stuff you do after work, show them.
- Use complementary music.
Why is company culture Video important?
A company culture video showcases your workforce, their attributes, skills, abilities, and passions in and outside of the office. Essentially, it illustrates what your company stands for. Company culture videos should tell the story of both your brand and the people committed to making it better every day.
How do you inspire a company culture?
Employers can use the following tips to help build a positive corporate culture at their workplace:
- Emphasis on employee wellness.
- Grow off your current culture.
- Provide meaning.
- Create goals.
- Encourage positivity.
- Foster social connections.
What is a culture video?
Culture videos are all about highlighting your brand’s culture and personality for prospects, customers, and potential employees. In addition, they also help tell your brand story, so people get excited about doing business with you—as a customer, partner, or employee.
What does good company culture look like?
Workplace involvement: Great company cultures support involvement and provide positive, fun ways for their employees to get together for personal and professional development activities, both within and outside normal company hours. Positive company culture has values that every employee knows by heart.
Is it good to have a company culture video?
Company culture videos can be amazing assets in the war for talent, or they can fall flat and make candidates run in the other direction.
Which is the best way to promote company culture?
But when it comes to company culture, not all promotional techniques are created equal. These days, video is the king of online content, so creating a suite of company culture videos is a must-have element of any recruitment marketing strategy.
What does company culture mean for a company?
Culture is about more than your fancy office, benefits or team activities. It’s about the people who work at the company. They are the make or break factor. This video shows Basecamp for who they are, a diverse group of smart, hard-working people who make bad jokes, great software and (spoilers!) can’t tell one kind of coffee from the next.
Which is the best platform for company culture?
With its highly visual format, Instagram is the perfect platform for short videos, so make sure you’re incorporating some company culture content throughout your feed. If playback doesn’t begin shortly, try restarting your device.