What are the five characteristics of the International Typographic Style?
It emphasizes cleanness, readability, and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings.
What exactly is Swiss design?
Swiss Design. Often referred to as the International Typographic Style or the International Style, the style of design that originated in Switzerland in the 1940s and 50s was the basis of much of the development of graphic design during the mid 20th century.
Who created the International Typographic Style?
8. Armin Hofmann, The Designer (1947) Armin Hofmann (born 29 June 1920)is a Swiss graphic designer. Hoffman followed Emil Ruder as head of the graphic design department at the Basel School of Art and was instrumental in developing the graphic design style known as the International Typographic Style.
What is international design style?
International style is an architectural style that is characterized by rectangular structures and forms, simple exteriors with large glass panes and open interiors.
What is the role of the graphic designers during the International Style?
The International Style was a shift in graphic design, as designers felt the need to create designs that were clear and moral, with no political agenda. It was a post-war movement after the power of propaganda (and design within that) was witnessed by those in Europe during WWII.
Is Swiss design modernism?
Swiss Design rejects such attempts to replicate the crafts of a pre-industrial society and to privilege the subjectivity of the artist. Instead it embraces modernity and the clarity and anonymity of machine-based design.
What is another name for the International Typographic Style?
International Typographic Style (ITS), also known as the Swiss Style, emerged in Switzerland and Germany in the 1950s. ITS became known for design that emphasized objective clarity through the use of compositional grids and sans serif typography as the primary design material (or element).
What led to the Swiss style?
During the 1950s a design movement emerged from Switzerland and Germany that designers call Swiss Design, and historians call the International Typographic Style. Its objective of clarity won converts throughout the world. The Swiss style was a major force in graphic design in the 50s through the 80s.
What is Swiss Design known for?
In practice, what distinguished Swiss Design was the use of asymmetric layouts with text aligned flush-left, ragged-right; sans serif typefaces like Akzidenz Grotesk and, later, Helvetica (originally called Neue Haas Grotesk); the use of photographs instead of illustration; and, most importantly, the deployment of a …
Why is it called International Style?
The term “International Style” was coined in 1932 by an eponymous exposition of European architects at the Museum of Modern Art in New York curated by Henry-Russell Hitchcock and Philip Johnson to describe an ethos of construction purely in terms of materials and space, with virtually no reference to the sociopolitical …
Who was part of the international design movement?
Architects such as Le Corbusier and Phillip Johnson are among those considered part of the International Design movement and the style spread to the more general world of art. Designers in the International Style saw design as part of industrial production.
What kind of architecture is the International Style?
International Style architecture is often described as “minimalist” due to the tendency of its adherents to design buildings that were devoid of all ornament and reduced to their most basic structural elements.
Who is the most famous Swiss graphic designer?
As with Art Deco, poster design in particular became one of the most influential forms of the Swiss/ International design style. Josef Müller-Brockmann is amongst the most celebrated graphic designers of the 20th Century. As a figurehead of the Swiss style, his designs offer a veritable cornucopia of references.
Who was the founder of the International Style?
Mies van der Rohe was one of the founding fathers of architectural Modernism and The International Style. Utilizing modern materials and mass production strategies, his buildings rejected surface ornament in favor of a sleek and compact geometry.