What does FMCG mean?
Fast-moving consumer goods
Fast-moving consumer goods are products that sell quickly at relatively low cost. These goods are also called consumer packaged goods. FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods).
What comes under FMCG products?
FMCG products that dominate the market today are detergents, toiletries, tooth cleaning products, cosmetics, etc. The FMCG sector in India also includes pharmaceuticals, consumer electronics, soft drinks packaged food products and chocolates.
What are FMCG companies?
FMCG or Fast moving consumer goods companies of India are sold packaged foods, toiletries, consumables and personal care brands. Fast moving consumer goods or consumer packaged goods is the 4th largest sector of the Indian economy.
What are the FMCG categories?
FMCG Products Is Mainly Divided Into 5 Categories :
- Home care.
- Personal care.
- Food & beverages.
- Alcohol & cigarettes.
- OTC.
- FAQs.
Why is FMCG important?
FMCGs play a large part in the economy, as they are inelastic products that touch every part of consumer life. Businesses that supply FMCGs to a rural community can help provide employment opportunities and drive down the cost of such products in those rural areas.
Which FMCG product is best?
Due to the pandemic, FMCG products witnessed a substantial increase in terms of sales.
- Parle. Founded by the Chauhan Family in 1929, Parle is today the most popular brand in India as well as overseas.
- Amul.
- Clinic Plus.
- Britannia.
- Ghari Detergent.
- Tata Products.
What is KPI in FMCG?
A FMCG KPI or metric is a measurable value that helps to monitor and accomplish pre-defined organizational goals. Key performance indicators for the FMCG industry consider branch-specific characteristics such as its fast-moving nature, high consumer demands and short sales cycles.
What are the key drivers of the FMCG market?
Market Size Besides the size of the population and spending power, other key growth drivers of the FMCG market include population density, infrastructure development, downstream industry effectiveness, economic policy and business legislation.
Why are FMCG products called fast moving goods?
The term “fast- moving” stems from the fact that FMCG products usually have a short shelf life and are non-durable. From a retailing perspective, FMCG is often cited as a low margin – high volume game.
Why are FMCG products often near-identical within categories?
Within categories, FMCG products are often near-identical, and for this reason price competition between retailers can be intense. To boost profitability, companies use marketing and other techniques to establish loyalty to the product, which enables them to charge higher prices.
Is the FMCG sector a good thing for Africa?
The recent sharp decline in global crude oil prices should also have a net positive impact on African disposable income levels, which is again an added benefit. That said, companies operating in the FMCG sector should be mindful of changes in consumption patterns. 1 | FMCG in Africa