What is a metadata description?
What is Metadata? The official definition of ‘metadata’ is data that describes other data. Metadata appears in Search Engine Results Pages (SERPs), using keywords relevant to the content on the page. It is made up of two parts; a page title – or meta title – and meta description.
What is a meta description Google SEO?
A meta description is an attribute within your meta tags that helps describe your page. This snippet of text may appear in the search engine results under your headline, though sometimes, search engines will pull a snippet of text from the main body copy of the page instead.
What is a meta description for a website?
What is a meta description? A meta description is meta tag that acts as a 155-160 characters summary that describes the content of a web page.
How does Google choose meta description?
Google’s algorithm rewrites meta descriptions based on the relationship between the search query and the web page content. So if you have an issue with Google rewriting the meta tags, take a closer look at how the search query relates to the on-page content.
How do you write a meta description?
Characteristics of a good meta description
- Keep it up to 155 characters.
- Use active voice and make it actionable.
- Include a call-to-action.
- Use your focus keyword.
- Show specifications, where possible.
- Make sure it matches the content of the page.
- Make it unique.
Does meta description affect SEO?
Do Meta Descriptions Affect SEO? The short answer is no, they don’t technically impact SEO. Meta descriptions affect organic click-through rate (CTR), which is an important metric.
Why does Google show meta description?
The most common reason that Google shows a different meta description than the one you provided, is that they think that their snippet is better (for that search, for that user). Google’s aim is to help users to get the right content to answer their questions and to solve their problems.
Can you edit meta description in Google preview?
However, if you do want to change or fine-tune something for an individual post or page, you can easily edit the SEO title in the Google preview. The meta description is the short text you see below the SEO title.
What does a meta description do on a website?
The meta description is an HTML tag you can set for a post or page of your website. In it, you can describe what your page is about. If you’re lucky, Google will show it beneath your page’s title in the search results. It brings you an opportunity to convince search engine users that your page will offer what users are looking for.
How long should a Google meta description be?
When writing meta descriptions, we tend to keep it between 150-160 characters because Google usually truncate snippets that are longer than 160 characters. Besides, Google used to display only 2 lines of meta descriptions on their search results page.
How to create the right meta description • Yoast?
If you’re on WordPress and using Yoast SEO adding a meta description is easy as pie. You can create it in the Yoast SEO snippet editor, just like the SEO title and slug. Moreover, you can check immediately what it looks like in the snippet preview: